A mobile app’s success is based on its number of downloads and users. As such, many companies try to optimize their potential users’ experience during the sign-up phase. But the signup process itself is where companies see most of their drop off rates skyrocket.
Sign up forms should convey enough value to the user to convince them to opt-in, be amazingly simple while welcoming potential users to your brand. Let us dive deeper into what an ideal sign-up page should constitute to grow your app’s user base.
1. Limit Required Fields to Essential Information ONLY
The simpler the form, the quicker the visitor turns into a user. It is that simple! You generally need little information on the individual to have them sign up. An email and password are the strict minimum and is the least intrusive.
Quibi may be dead, but Quibi’s signup flow demonstrates how useful and elegantly simplified signup screens can be.
3. Place Your Fields Above Your Keyboard
This is often a very overlooked step in the UI/UX design community. Digital keyboards can take up a lot of space on a mobile screen. It is highly essential that your form field is high enough for users to use their keyboards freely. If they need to click return on their keyboard to go to the next field, there is a problem.
Extra steps when signing up translate to lower conversions.
Furthermore, you should automatically adapt the keyboard to alphabetic or numeric, based on the information you ask from the user. Generally, this type of design feature is seen throughout banking applications.
Notice how the keyboard is perfectly fitted onto the screen, not overshadowing any written elements on the screen!
4. Provide Options to Proceed With 3rd Party Login Providers
Make use of ready-made integrations such as “Sign Up with Google” and “Sign Up with Apple” which speeds up the process and makes it much easier to sign up as more than 70% of people use Google Chrome to browse the web. Keep in mind that most personal emails or work emails for that matter are powered by Google accounts.
5. Use a Magic Link
A third option is one that companies like Slack use: the magic link. A magic link is an authenticated URL, which the consumer receives in either email or text message format.
The magic link enables users to log in to your company’s platform, effortlessly. The beauty of this link is in its simplicity; no human interaction is needed, no username, no password. Magic links are a great way of improving your user experience (UX) as well as customer experience (CX).
This option has three main advantages:
- Creates an account in one field and in one click.
- Validates that the user has entered an existing email address (no mail bots).
- The user does not have to set a password and can just resend another magic link to Sign-In on another device.
As with any digital concept, great customer experience is of paramount importance, and strongly correlated to UX design.
6. Enable Users to Stay Logged In
Most users of social media know-how dreadful it is to come up with multiple creative ways of making passwords. A capital letter here, a special character there, and certainly do not forget your 8 minimum character requirement along with a number. Before you know it, you are met with “Forgot your password?”.
Encourage people to try your app/service one more time by remembering them. Below are the results of not implementing the “Keep me logged in” feature:
- A decrease in the use of the offered app/service
- An increase in customer acquisition costs
- A decrease in user experience (UX) and the quality of the customer experience (CX)
- Loss of potential users that can translate to paying customers
Remember, visitors should always be able to stay logged in after signing up and they should be able to stay logged in on their device until they choose to logout.